How can you pass up a chance to drive new Ford Mustang and F-150 aluminum pickups? Or pit Focus ST against Fiesta ST, and size up competitors such as Ford Edge and the popular Toyota Highlander.
Ford gave Phoenix Automotive Press Association members and local dealers a preview of the courses May 1 and more than 600 consumers hit WestWorld the following day as part of the company’s annual EcoBoost Challenge.
It also served as a kickoff for a bottled water drive in conjunction with Big Surf Waterpark, Salvation Army and Valley Ford dealers.
“The EcoBoost Challenge Drive tour gives us the chance to provide a comfortable, no pressure environment for consumers to drive Ford’s lineup of great vehicles with our EcoBoost technology and compare those vehicles to the competition,” said Steve Papanikolas, Phoenix regional manager for Ford Motor Co. “We know when customers get to compare our vehicles with their direct competition, they will agree that Ford is the superior product and will consider Ford when the time comes for them to purchase a new vehicle.”
EcoBoost is Ford’s trademark for its turbocharged engines that bring on more or equal power than a traditional increase in cylinders while saving fuel.
The success of Ford’s EcoBoost Challenge is impressive, said Larry Edsall, PAPA treasurer and editorial director for Phoenix-based ClassicCars.com.
“They told us that of the 30,000 who took part last year, 70 percent were non-Ford owners but that after driving, 85 percent said they’d consider buying an EcoBoosted Ford.
“And closer to home for those of us in Phoenix, of all Ford F-150s sold in April in Pheonix, 79 percent were equipped with the EcoBoost V6 engine. That compares to 60 percent nationally. Again, that’s a very impressive number,” Edsall said.
Ford’s goal is to collect 2,000 cases of water through the end of May. Big Surf is proving 50 percent off coupons for people who drop off a case of bottled water at one of the local Ford dealerships. Ford is further supporting the effort with a $20,000 grant to Phoenix’s Salvation Army. (Photos by Larry Edsall)