Archive for the ‘Uncategorized’ Category

How one member got started as a vehicle reviewer

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Posted 13 Jul 2019 — by Cathy Luebke
Category Uncategorized


I celebrated my 25th anniversary as an auto writer a couple years ago, but this column still seems relevant as I often get asked how I landed this prime gig.

How it started
Many people ask how the Phoenix Business Journal chose me for this plum assignment, a new car in the driveway every week.

My editor in 1992, car junkie Tom Jensen (now in charge of curatorial affairs for Nascar Hall of Fame), went on vacation and offered his Honda Prelude tester to me and another reporter. When he returned, Tom asked for feedback on the flashy red coupe so he could write the review. “No, I want to write it,” I said. “Great!” he said.

Click here to read the rest.

Member Cathy Droz focuses on female buyers

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Posted 23 Jun 2019 — by Cathy Luebke
Category Uncategorized
PAPA Member since 2002 Cathy Droz addresses How car Dealerships can better serve their most influential consumers, women.
She has written a book, developed a sales training tool, speaks on behalf of the industry and continues to test drive cars for manufacturers.  She has co-founded an educational speaking series for auto dealers called smart women series USA . For more information go to www.hercertified.com.
See where she’s headed in the new Ram Laramie LongHorn pickup.

Success

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Posted 26 Mar 2016 — by Sam Haymart
Category Uncategorized

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