PAPA hosts Rusty Wallace and Lee White
By Nina Russin
Photos by Brendy Priddy & Company

Left to right: Tim Sharp, Rusty Wallace, Lee White
It wouldn’t be hard to argue that the muscle car era and all the accouterments which came with it would never have occurred if stock car racing hadn’t come first.
The Hudson Hornet and Olds Rocket 88, models whose reputations would otherwise have been limited to new car showrooms, acquired the notoriety of NFL quarterbacks. The concept of “race it on Sunday, sell it on Monday” and a whole new racing series was born.
What made NASCAR immensely popular was its accessibility. These were not exotic cars driven by pedigreed racing families. They were the same models, on the surface at least, which a working man of average means could put in his own garage.
What was true for the cars was also true for the drivers. Garages were open to the public, and drivers, however busy, made it a point to make time to spend with their fans.
Over the ensuing half century the sport grew exponentially and it also evolved. The series once dominated by Detroit opened itself to automakers outside the United States. And a new generation of drivers stepped behind the wheels.
Today, NASCAR faces its own set of challenges in a struggling economy, to maintain a fair and competitive playing field, but also to bring new fans into the fold.
As Toyota’s TRD race team prepared to take to the track at Phoenix International Raceway on Sunday for the Kobalt Tools 500, TRD president Lee White and NASCAR racing legend Rusty Wallace took time out for an informal panel discussion with PAPA members.
Tim Sharp moderated the panel, which covered topics ranging from Toyota’s engineering strategies to more general queries about the series’ future.

PAPA Members at the NASCAR Program
Although Toyota is a relative newcomer to Nextel Cup racing, having debuted the Camry race car at the 2007 Daytona 500, Lee White, who is president and general manager of Toyota TRD USA is a seasoned veteran. A former race car driver and engine builder for Jack Roush, he helped the automaker gain entry to Detroit dominated NASCAR, beginning with the 1998 Goody’s Dash Series and moving up to the Craftsman Truck Series before debuting the Camry.
ESPN racing analyst Rusty Wallace is NASCAR royalty, as much a household name as his former nemesis, Dale Earnhardt. In a professional racing career which spanned over three decades he was USAC rookie of the year and won the Winston Cup championship series in 1989, edging out Earnhardt by twelve points. When he retired from Nextel Cup as a driver in 2005, he had 55 NASCAR wins to his name.
Journalists take pride in going for the jugular whenever possible, and the panel discussion with White and Wallace was no exception. What struck this writer more than the questions about NASCAR’s struggle to replace carburetors with fuel injection or the challenge or appeal to a younger audience was the way the panelists took the heat.
It reminded me of my experience at the inaugural Brickyard 400 in 1994, having been to half a dozen Indy 500 races prior to that. Despite efforts by the track’s overzealous security personnel, NASCAR opened up its garage doors and invited the fans in.

Rusty Wallace
Both White and Wallace went to great lengths to give their perspectives on the challenges NASCAR faces, and did so in a manner which was refreshingly blunt and to the point.
White shared his personal experiences of developing a competitive engine for Toyota which complied with NASCAR specifications.
“Bill France (Junior) told me ‘You’re welcome to come. You’re welcome to race. And you’re welcome to win, but only by that much’.” White indicated a fraction of an inch between his thumb and forefinger.
At the time, the NASCAR rule book had ten pages on engines alone. Toyota’s solution was to bring in Ford, Chevrolet and Dodge engines and reverse engineer them.
Of course, when Toyota developed an engine which revved 1000 rpm high and was significantly lighter than the competition, the team had to agree to sell parts to Roush, Hendrick, Childress and Penske, essentially evening out the playing field. NASCAR also revised its rule book.
“I attended meetings about the engine of tomorrow in 2008,” White recalled. “It was all about shrinking the box. (NASCAR) doesn’t want anyone to have a technical advantage. It’s all about the driver. In NASCAR, every single part which goes into an engine has to be approved.”
Rusty Wallace added his own perspectives, recalling time he spent in England a decade back working on a new engine with Ilmore.
“That engine had the tiniest valves pistons and skirts you can imagine,” he said. “You wouldn’t know how that engine could run. But it could go up to 11,000 rpm.”
“Someone from NASCAR put a blue tarp on the ground and started ripping that engine apart. That started every part of the engine having to be weighed and measured… Everyone’s in this really tight box right now.”
“What people realized in this engine of tomorrow meeting is that with everyone bringing in their technology, the box was going to shrink naturally,” added White. “Typically the spread today between the best and the worst is fifteen to eighteen horsepower.”
“Electronic fuel injection is very expensive, but it’s something we’ve got to do,” White added, “even though the guys in sitting in the stands probably won’t know the difference.”
The challenge is to make fuel injection work on the current block which has a single point of fuel delivery. Otherwise the costs would be prohibitive.
Despite using the same basic block, the teams will be absorbing some major costs. One electronic control unit for the new fuel injection system costs $10,000. Four ignition coils cost another $10,000. The bottom line is that each team will have to invest hundreds of thousands of dollars for each new engine.
NASCAR continues to be extremely cautious. Teams will be allowed to download nine to ten channels of information in the garage, but they won’t be able to touch the engines in the pits. Once again, the concern is to maintain a dead even playing field and force the drivers to provide the winning edge.
The series’ other big problem is the aging and shrinking of its current fan base. In the 1990s when series popularity soared, new tracks were built in anticipation that this trend would continue. Today the venues look empty, even if there are 60,000 fans in attendance. Empty stands affect everything from sponsorship to the moral among drivers.
Today, the average NASCAR fan is in his mid-fifties. What can NASCAR do to widen its fan base and bring in younger car enthusiasts?
According to Wallace, the move to fuel injection is just part of the answer.
“A lot of the stars who were once in NASCAR are no longer there,” he said. Drivers such as Earnhardt, Petty and himself had a polish and an interest in furthering the sport that he feels some of the new drivers lack.
One reason for the change he believes is that the new crop of drivers is younger and less mature. He cited several examples of aggression on the track to prove his point.
And while Wallace and his compadres were as competitive as any drivers on the track today, they were never above having a little fun with each other.
Wallace recounted a story about racing in the heat of summer, when the temperature on the track was a hundred degrees.
“I got into my car and the smell was terrible,” he said. “And when I sat down there was something mushy under the seat.”
Ever the professional, Rusty took his seat and ran a winning race. It wasn’t till later that he learned Dale Earnhardt had dumped four cans of sardines under his seat. Later, when Wallace stole Earnhardt’s steering wheel out of his car just before the start of a race, Earnhardt signaled to Wallace, “now we’re even.”
PIR had no trouble filling the stands for the Kobalt 500 race on November 13, coming at the climax of the current Nextel Cup season. It is the final west coast race of the year and the first Sprint Cup race on PIR’s newly repaved one-mile oval.
For additional information on the Kobalt 500, visit PIR’s web site.