Invitation: ALV of the Year Press Day October 16

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Posted 28 Sep 2015 in Events

SAMSUNG CAMERA PICTURESLocal press and members of the Phoenix Automotive Press Association (PAPA) are cordially invited to a very special press opportunity on Friday, October 16th, 2015.

The press-only event offers the opportunity to test drive a variety of new cars, crossovers, SUVs and trucks aimed at consumers with active lifestyles. Several manufacturers and models will be represented in addition to those listed below in our agenda.

Members of PAPA will vote on vehicles, with the organization naming their first annual “Best of the Southwest” award.

The schedule begins at 9:00am and goes through 5:30pm as outlined below:

Registration begins in the San Marcos meeting room. All credentialed media must sign electronic waivers and present a valid driver’s license.

– 9 am: Toyota Breakfast begins
– 9:30 am- 11 am: Presentations
– 11:30 am. Volkswagen Lunch begins
– Noon- 5:30 pm: Ride and drive open to all credential media. Voting for ALV of the Year vehicle entries and PAPA Best of the Southwest award.
– 3 pm: Refreshment break sponsored by Mercedes-Benz

Those interested in attending should RSVP to Sam Haymart sam.haymart@steedpublications.com , by Tuesday October 13th.

About the Active Lifestyle Vehicle Awards

A Phoenix based event, the Active Lifestyle Vehicle Awards has consistently grown in size and prestige since its inception in 2004. The event brings the perspectives and opinions of over 100 consumers who live the active lifestyles automakers market their products to, culminating into top awards in multiple categories.

The group of athletes, celebrities and active lifestyle enthusiasts act as a valuable focus group for automakers and industry experts alike. With this year’s event moving to a new data rich electronic scoring system, the outcome of consumer perspective metrics for manufacturers will be more comprehensive than ever.